lululemon athletica is a very exciting company in their category of yoga and fitness apparel. One of the first companies to take sporting apparel and successfully turn it into THE brand for athletic women, it is taking the world by storm.
“We can’t wait to elevate women’s cycling with Specialized,” said Christine Day, CEO, lululemon athletica. “Their technical expertise, longstanding pedigree and dedication to women in cycling inspire our entire organization. Feedback from the athletes is what drives us and these amazing athletes further enhance our focus on technical product.”